Is ‘Interactive Storytelling’ the Future of Media?

Or does passive and active content serve different purposes?

Mike Raab
OneZero
Published in
8 min readMay 30, 2019

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OnOn December 28, 2018, Netflix officially launched Black Mirror: Bandersnatch, an interactive film that allowed consumers to make decisions for the protagonist throughout the story, with each decision branching into a different storyline and ultimately, ending. This was not the…

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